Live Life Wild all started with a spark of inspiration from our oldest son, Reuben. One day, he said I have this name "Live Life Wild" and the name stuck. That simple, yet powerful name became the foundation for our family’s adventure into the world of outdoor clothing and accessories. Fuelled by our passion for the great outdoors and the joy of family adventures, we decided to create a brand that embodies these values which you can see in the brands logo a connection to its creator Reuben.

At Live Life Wild, we're all about embracing the beauty of nature, exploring new horizons, and making lasting memories with the ones we love. Our journey began with a shared dream: to design high-quality, sustainable outdoor gear that’s not only functional but also stylish. Every product is crafted with care and precision, ensuring you’re always ready for the next adventure.

We believe in the power of adventure to bring people together and enrich lives. Whether you’re hiking through lush forests, camping under the starry sky, or simply enjoying a picnic in the park, Live Life Wild is here to accompany you on every journey. Our gear is designed to withstand the elements while keeping you comfortable and looking great.

But Live Life Wild is more than just a brand; it's a way of life. It's about seizing the moment, exploring the unknown, and living with a spirit of curiosity and wonder. It’s about teaching our children the importance of nature, the thrill of discovery, and the value of spending time together.

Join us in our mission to Live Life Wild. Let’s create stories worth telling, adventures worth sharing, and a future where every day is an opportunity to explore. Together, we can make the world a wilder, more wonderful place.